Redefining Crimson Education Through an Editorial Lens

Exploring how a more refined and sleek visual direction could better resonate with Crimson’s elite target audience. The refresh also needed to integrate seamlessly across Crimson’s global ecosystem, from digital platforms and marketing campaigns to sub-brand touchpoints, while preserving the trust and recognition the brand had already established with students and families worldwide.

One of the most complex aspects of the project was the complete website redesign, which involved restructuring a large number of pages and carefully refining the overall user flow. Maintaining visual consistency while enhancing the user experience became a key focus throughout the entire redesign process.

The solution was driven by strong collaboration across the design team, enabling the refreshed identity to be rolled out consistently across global platforms and markets.

Throughout the branding process, we explored and tested various colour palettes, typography systems, and visual directions, supported by competitor analysis to ensure Crimson maintained a distinctive position within the education space.

For the website revamp, the site was divided into key page categories, with different designers leading different sections simultaneously to maintain efficiency and consistency. Regular design reviews and user testing were conducted throughout the process to refine the experience and ensure a seamless user flow across the site.