The Uber Global Hackathon (UGH) is the world’s first virtual global hackathon for high school students aged 13–18. Through regional and international events, aspiring developers, programmers, and designers collaborate to solve real-world challenges through technology, innovation, coding, product design, and data analysis.
Following Uber’s branding guidelines, we developed a holistic visual identity system for the brand, including a suite of marketing collateral, to create a consistent and engaging brand experience across all touchpoints.
