WuKong Education had rapidly expanded its educational offerings across multiple subjects and international markets, but the digital experience lacked consistency and scalability. The existing branding system struggled to unify the growing number of services, while the website architecture made it difficult for parents to navigate clearly among different learning products.
At the same time, the WeChat Mini Program required a more intuitive and modern user experience to better support course discovery, student engagement, and daily learning interactions. The challenge was to create a future-ready design ecosystem that could support business growth while delivering a premium and seamless experience across all digital touchpoints.
The new website was strategically restructured to integrate all core services — including Chinese, Mathematics, and English learning programs — into a clearer and more user-centric platform architecture. I also established dedicated sub-brand systems for each educational category, allowing every service to maintain its own identity while staying visually connected under the broader WuKong ecosystem.
Beyond branding, I focused heavily on improving the overall digital product experience by refining UI components, interaction systems, and responsive layouts across platforms. For the WeChat Mini Program, I redesigned the user experience to simplify navigation, enhance accessibility, and create a smoother learning journey for both students and parents.
